Consultant
I am interested in behavioural change, and how we can do business better.
Before Bioregional
I spent 7 years as a market researcher where I managed multi-market projects for brands like Apple, Disney and the NBA. During my time as a researcher, I sat on the industry body Market Research Society sustainability council and was instrumental in the development of the MRS Net Zero CEO Pledge, as well as authoring a chapter of the Insight Climate Collective Report 'Net Zero In Sight' to launch later this year.
I made the move into sustainability consulting in 2021 with Watts Sustainability, where I worked across a mix of carbon footprinting and sustainability communications projects, designing and delivering IEMA approved training courses for brands like South Western Railway and the Institute of Cancer Research.
I have a distinction in MSc Sustainable Development from the University of Surrey and am an Associate member of IEMA.
When I’m not at work
I love going to gigs and festivals, baking, and long walks with my dog.
Find me on Linkedin.
‘Carbon tunnel vision’ means too few businesses are taking action to preserve the natural world on which they depend. Iona Murphy explains the first steps to turning ambition into action
The UK’s advertising watchdog is policing the language of sustainability more strictly than ever before. After a string of high-profile breaches, Iona Murphy sets out how businesses can stay on the right side of the new code