Using One Planet Living to communicate Singita’s sustainability ambitions
As we launch Singita’s One Planet Annual Review 2018/19, we’re sharing some of the sustainability stories emerging from its work.
Singita is a conservation company dedicated to wildlife preservation, community outreach and environmentally conscious hospitality. It’s been using One Planet Living since 2016 to drive its sustainability ambitions.
The One Planet Living principles and brand have really benefitted Singita by providing a framework and positive way to communicate sustainability to guests, staff and other stakeholders.
We are reaping the rewards of our staff engagement programmes as more people understand our sustainability principles and are applying them – both at work and at home. It feels like we are truly grounded in this way of thinking now.
Our monthly events, emails and reward systems will be pushed further in 2019 with a special focus on junior staff education and a brand new One Planet Living committee at Pamushana lodge.
It’s also been great to see increased interest from journalists for information about Singita’s sustainability work, and we were really happy that Sabora was a finalist in Virtuoso's Sustainable Tourism Leadership Awards. We continue to weave the sustainability message throughout our website, blogs and communications. 2019 will see us issuing more ‘calls to action’ to our readers and followers.
The One Planet Living principles and brand have really benefitted Singita by providing a framework and positive way to communicate sustainability to guests, staff and other stakeholders. I look forward to another challenging but rewarding year of One Planet Singita!
Learn about how Singita is progressing towards its One Planet Living targets with its One Planet Annual Review 2018/19.
